Noom Coach – health and weight app

Noom Coach is an app for users who are committed to following a healthy weight loss and maintenance programme. It would suit users who are keen to learn more about the food they eat, eating behaviours and motivators.

Noom Coach By Noom Inc.
  • Coaching team messaging
  • Support group
  • Recipe database
  • Barcode scanner and food database
  • Customised daily lessons and exercises available in written or podcast format
  • Saved reading materials covering topics such as portion size, understanding the colour system, breaking down your calorie goal
  • Pedometer
  • Memes to provide humour
  • Map on course progression
  • Visual weight tracker with ability to share progress.

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Clinical reviews   4/5 stars

Read a clinical review of this app.

 Security and privacy Does the app:
  • collect medical information? Yes
  • require a login? Yes
  • have password protection? Can be password protected
  • have a privacy policy? Yes
  • require internet access? Yes

Read more safety tips around health apps


$1 for 14 days, then $70/month. Premium option available and includes customised exercise plan and customised meal plan.
(See Noon Subscription Pricing(external link)

Learn more about app charges

What does the app do?

Noom is a tailored and personalised weight management programme. It offers a food and weight tracker, goal setting, coaching and education on behaviour change to achieve weight and lifestyle goals. Based on an extensive assessment Noom calculates a recommended daily calorie intake based on the user’s current weight and their goal weight. In addition it creates a customised learning journey. Users receive instant feedback on calories consumed and the remaining calories left for the day. Noom provides motivational tips and reminders. Premium provides personalised meal and exercise plans. For a more detailed description of the app, see Google Play(external link) or iTunes(external link) and for a detailed review, see Reviews.



✔  Uses an extensive assessment of goals and current behaviours which ensures the advice is specific to the user and motivation is tailored.

✔  Simple and user-friendly with some effective graphics to see your weight management progress against your goals.

✔  Has a colour system to help users identify least to most calorie dense foods.

✔  The group forum is structured, moderated, respectful, and supportive.

✔  Weekly check-ins by a coach support users to be accountable to the app and their goal.

✔  Daily reading/listening materials and activities are motivating and informative.

✘ Noom uses an extensive assessment of goals and current behaviours which includes education snippets. This can make the initial engagement with the app time consuming (~30minutes).

✘ After the initial assessment it becomes clear Noom is a paid subscription with only a 14 day low cost trial.

✘ The amount of content provided by Noom for education and learning can be overwhelming and some users may find it hard to maintain the reading requirements.

Review details

Date of review: April 2023
Platform reviewed: Android
App version: 11.7.1 (paid version)

Related topics

NZ Health App Library
Consumer guide: how to choose a health app
Clinicians guide: how to choose a health app


The following references relate to articles about apps for weight loss.

  1. Coughlin SS, Whitehead M, Sheats JQ. Smartphone Applications for Promoting Healthy Diet and Nutrition(external link): A Literature Review. Jacobs J Food Nutr. 2015;2(3):021
  2. Chen J, Cade JE, Allman-Farinelli M. The Most Popular Smartphone Apps for Weight Loss: A Quality Assessment(external link). JMIR Mhealth Uhealth. 2015 Dec 16;3(4):e104. doi: 10.2196/mhealth.4334.
  3. Flores Mateo G, Granado-Font E, Ferré-Grau C, Montaña-Carreras X. Mobile Phone Apps to Promote Weight Loss and Increase Physical Activity: A Systematic Review and Meta-Analysis(external link). J Med Internet Res. 2015 Nov 10;17(11):e253. doi: 10.2196/jmir.4836.
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Credits: Healthify editorial team. Healthify is brought to you by Health Navigator Charitable Trust.

Reviewed by: Frances Arenhold, Registered Dietitian

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